AI Made the Internet Boring

Here’s How to Fix It.

Author

Aamir Qutub
October 16, 2025

Hey friends,

AI has given us endless listicles, repetitive posts, and content that feels the same everywhere you look. That’s not innovation — it’s homogenization.

And for media, that’s deadly. Journalism exists to surprise, challenge, and hold the powerful to account. If AI just keeps remixing what’s already out there, we risk losing the very thing that makes news valuable: originality and trust.

In Episode 2 of the Dumb Monkey Show, we sat down with Ramon Rodriguez (News Corp Australia). Ramon isn’t a techie — he’s a commercial leader juggling multiple jobs, family life, and tight deadlines. But AI has become his thinking partner, productivity engine, and creativity booster. The results? From cutting spreadsheet time to minutes to a ~$200k commercial win.

🎙 This Week on The Dumb Monkey Show

Click the image to watch the podcast episode on YouTube!

In Episode 2, we cover:

👉 Why AI is creating feedback loops that make information more boring, not better.
👉 The AI-first mindset — why Ramon now asks AI before he starts any task.
👉 How tools like Perplexity (voice), Comet browser, Claude/Claude Code, and ChatGPT reshape his daily workflow.
👉 What AI means for the future of media, trust, and personalization.
👉 Why prompting isn’t optional anymore — it’s a new form of literacy.

🐒 Avoiding Dumb Monkey Syndrome

  1. Don’t drown in homogenised content.

    AI-generated “top 5” posts create a negative funnel — lots of clicks, little engagement. Winners will use AI to ask better questions and create new angles.

  2. Use AI for personalisation, not copy-paste.

    Adding a “What does this mean for you?” section to newsletters (by role/client context) turns news into actionable insight.

  3. Trust matters more than ever.

    Media’s role is shifting — not just holding governments or businesses accountable, but also holding tech platforms accountable. AI gives us volume; leaders and journalists provide judgment.

🛠 AI Tip of the Week

Adopt an AI-First Mindset.

Before you start a task, pause and ask AI:

  • “What’s the best way to approach this?”

  • “Write me the best prompt for this job.”

Make AI your starting point, not an afterthought.

🧪 Use Cases from the Episode

  • Excel on steroids: Ramon pays ~$400/month for a tool that cut ~9 hours of spreadsheet work down to 9–13 minutes.

    We've got keyboard and emojis. Now, we've got Prompt Board in Apple.

  • Prompt board: He built shortcuts into his iPhone keyboard — tap once, drop in a structured prompt. Less typing, more consistency.

    Siri is a piece of crap. But Perplexity Voice Mode is absolutely amazing.

  • Perplexity voice: While driving, it drafts emails, reviews his calendar, and suggests angles to steer meetings with decision-makers.

    Ramon's biggest win with AI: $200,000

  • ~$200k campaign ROI: Using AI to analyze client signals and craft hyper-relevant outreach led to real commercial value.

    Ramon used to pay $100/week for his fitness trainer. Now, he's using AI.

  • Fitness coaching: ChatGPT, guided by past WhatsApp logs, replaced a ~$100/week trainer — and produced better results for him.

💬 Question to the Tribe

Is AI making your industry more boring and repetitive — or more personalized and valuable? 👇

🎧 Listen to the Podcast Episode 2 on: Spotify | Apple Podcasts | YouTube

🚀 Learn AI here: Dumb Monkey AI Academy

📱 Dumb Monkey AI Academy App: Apple | Android

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